Now Fresh food

Get Fresh This Fall

This fall, we’re partnering with Petcurean and HelloFresh
to offer healthy, delicious meals for you and your pet.

Get Fresh for a chance to win*

  • A one-year supply of NOW FRESH by Petcurean for your dog or cat
  • A 3-month supply of HelloFresh ready-to-cook recipes!

September 26th – October 31st

Now Fresh - pet nutrition by petcurean

It could only be fresher if you made it from scratch

Now Fresh Adult Grain Free food

“Fresh”. It sounds good when you say it, and tastes good when you eat it.
It’s no surprise that dogs and cats love the freshness of NOW. It’s so fresh, it’s like eating off the kitchen counter (down, girl).

meat icon

Petcurean packs NOW FRESH full of nutritious ingredients like 100% market-fresh meat or fish and 100% fresh omega 3 & 6 oils from coconuts and canola.

grain-free icon

NOW FRESH recipes are grain and gluten free, with absolutely nothing rendered. Incredibly palatable and formulated with balanced proteins and fats to support an active lifestyle.

healthy icon

NOW FRESH is available in life stage – and breed size-specific recipes with multiple protein options for easy rotation feeding. After all, variety is the spice of life!

Additional benefits include:

  • Omega oils to promote skin and coat health
  • Pre and priobiotics to support digestive health
  • Antioxidants to support increased immunity
  • Small Breed recipes formulated to support oral health and fresh breath
  • Large Breed recipes formulated to support hip, joint, and heart health
  • Senior recipes formulated to support weight management
  • Cat recipes formulated to support urinary tract health

Now Fresh Made with only 100% fresh meats
Now Fresh Grain and Gluten Free
Now Fresh Made with Coconut Oil


Get to Know HelloFresh

HelloFresh offers more than food. Their meal plans include chef-curated recipes and seasonal, farm-fresh ingredients, delivered to your doorstep for delicious home-cooked means.

They create delicious recipes.

Every week their chefs create amazing recipes with step-by-step instructions. Follow along and cook balanced meals at home.

They take care of all the planning.

From creating the recipes and planning the meals, to sourcing specialty products from our legendary suppliers. They even start the prep work by pre-measuring and pre-cutting the ingredients for you! There’s no waste and you don’t have to worry about the age old question, “What’s for dinner?”.

Free Delivery!

HelloFresh delivers everything straight to your door at no extra cost. Seriously! Nada. Zip. Zilch!

You prepare amazing meals at home.

Everyone should be able to cook great meals at home and that’s why they’ve made it their mission to make dinnertime fun.

Use code PETVALU40 to get $40 off
your first box and start your cooking adventure with HelloFresh!

Enter for a chance to win and Get Fresh

from September 26th – October 31st